Ajker Alo established its place in the media scene of Bangladesh, targeted in Kushtia. Since inception Ajker Alo is facing constant challenge to serve Kushtia as a truly independent newspaper. Ajker Alo carries a long-term responsibility to strengthen public opinion on how the democratic system should work.

Ajker Alo serves a very critical and demanding area of the country. Kushtia has a diversified character as a cultural base of Bangladesh and on the other hand dominated by outlaws. For such reverse temperament Kushtia has a very unique form of requirement in terms of news, information and ideology.

Ajker Alo advocates human rights, gender issues, national interests, press freedom, transparency and accountability of people. It talks about everyone. It contains stories of a day labour, artisan, farmer also patronizes upcoming leaders, futurists etc. Ajker Alo is socially committed to bring Kushtia in a different light by which the next generation will see a world full of opportunities.